Posted on October 23, 2006
Filed Under Marketing, Small Business | Leave a Comment
Entrepreneur writer and “guerrilla marketer” Al Lautenslager has compiled a list of 10 marketing tactics under $10. Some of the tactics may not apply to your business or targeted demographic, but overall it is a nice list that is worth a read.
A few of the tips that I really liked were:
- Make a donation to charity for every purchase made during a particular month. If your orders average more than $100 each, donate $10 per order. If that doesn’t make sense for your prices, find another dollar amount that’s a good fit. Your donations will be well worth it if they accelerate orders or increase volume.
- Use lottery tickets as incentives for referrals. You could market your giveaway as a chance to win a million dollars (or whatever the grand prize is for the lottery in your area) for all referrals received during a particular period of time.
- Show up in person with a cookie for the receptionist at a client or prospect’s office. The thing is, customers and prospects love attention. Drop in and visit a few of your customers and just say you’re stopping by to brighten their day. You can’t do this with 1,000 customers, but you can do it with 10 or 20. And sometimes those 10 or 20 can be enough to supply you with just the right orders to meet your monthly goal.
That last tip, the one about showing up in person, I think is very important. With the “digital revolution” that has swept over our world in the past few years it seems as if people are relying more on email, instant messages, and cell phone calls rather than face-to-face communication.
Check out the rest of the list…
10 marketing tactics under $10
Posted on October 20, 2006
Filed Under Credit, Credit Cards, Finance | Leave a Comment
What is universal default?
Universal default is a clause that is often tucked away in the fine print that says credit card companies can raise your interest rate if you are late on a payment…to any creditor. Yes, you read that correctly. The universal default clause allows a credit card company to raise your interest rate if you are late on a payment to any creditor, not just the said credit card company.
What qualifies for universal default?
Universal default may take effect if you are late on almost any payment. Payments ranging from mortgage, auto or bank loans, even phone, cable and utility bills. You may also be at risk if the bank “thinks” that you are a credit risk. Some other events that may trigger the universal default clause include making too many credit inquiries, maxing out a credit card, or even using more than 50% of the credit line on a credit card.
Continue reading Universal Default
Posted on October 19, 2006
Filed Under Money, Saving | Leave a Comment
CNN Money has compiled an article that lists 25 rules to grow rich by. The tips — or “rules” — range from housing to retirement to investing, and the majority of them offer sound advice. There are a few a rules that, while I don’t disagree with, I think that they may be difficult to follow.
Some of the rules include
- For return on investment, the best home renovation is to upgrade an old bathroom. Kitchens come in second.
- It’s worth refinancing your mortgage when you can cut your interest rate by at least one point.
- Invest no more than 10% of your portfolio in your company stock - or any single company’s stock, for that matter.
Overall this is a nice list of rules and is definitely worth a read!
25 rules to grow rich by
